The arrival of more than 20 highly influential travel writers from Canada to Donegal as part of a wider visit to Ireland will hugely enhance Donegal's media profile.
With Air Canada due to launch new seasonal non-stop flights and increased frequencies of existing services between Canada and Ireland this summer, a number of tailored press trips have been organised by Fáilte Ireland to encourage the members to get out to experience and explore Ireland along the Wild Atlantic Way and in Ireland’s Ancient East, giving delegates a taste of what the island of Ireland has to offer to Canadian tourists.
The writers saw what Donegal had to offer at Ireland’s highest sea cliffs at Slieve League, together with a trip to Glencolmcille Folk Village, Glenveagh National Park, Gardens and Castle. They also visited Lisadell House in County Sligo.
Fáilte Ireland hosted 28 members of The Society of American Travel Writers (SATW) Canada Chapter during their trip to Ireland for the society’s Annual Conference, this week, in conjunction with Tourism Ireland.
Including freelance travel journalists and photographers, staff travel editors and travel publicists from titles such as Lonely Planet, Air Canada Vacations, Fodor’s and the Toronto Star, the Society (SATW) members represent some of the most influential content producers in the Canadian travel industry.
Alex Connolly, Head of Communications and International Publicity at Fáilte Ireland, said: “The best way to write about something is to experience it first. We will be pulling out all the stops to ensure that the cream of Canadian travel media see and do as much as possible in Donegal and the Wild Atlantic Way – and share their experiences with their readers afterwards as well.
"From a visit to Ireland’s highest sea cliffs at Slieve League in County Donegal to Glenveagh Naytional Park, we hope to showcase the culture and beauty of Donegal, giving them the opportunity to generate many interesting stories for their publications. With new Air Canada flights making it easier for Canadians to visit Ireland, there has never been a better time to promote what all our country has to offer in the Canadian media.”
Dana Welch, Tourism Ireland’s Manager Canada, said: “It’s a major coup for Irish tourism and a superb opportunity to show them at first-hand what makes Ireland unique. It will bring huge exposure for what Ireland has to offer Canadian holidaymakers."
She added: “2017 was the best year ever for Irish tourism from Canada – with visitor numbers increasing by around +12% over 2016. With more flights than ever before from Canada to Ireland this year, Tourism Ireland is pulling out all the stops to keep the momentum going and ensure that growth continues.”