Padraig Cribben (VFI CEO), Sinead Hennessy, Failte Ireland and Brendan Griffin, Minister for Tourism and Sport at the launch of the Grow Your Food Reputation programme with Failte Ireland and VFI.
The range and quality of pub food across Donegal is set to be changed thanks to a joint training initiative organised by Fáilte Ireland and the Vintners Federation of Ireland (VFI).
Publicans will gather next Tuesday in Jackson’s Hotel, Ballybofey, for the first of a series of nationwide events where they will learn about the latest trends and tips on how to deliver a quality food and drink experience.
The programme is called ‘Grow Your Food Reputation’ and will focus on innovation, locally sourced produce and value for money.
The Minister of State for Tourism and Sport, Brendan Griffin TD, said the programme was a positive indication of how the tourism industry is recognising the value of providing great food experiences to visitors and customers alike:
“We know that tourist and traveller expectations around food and drink are changing, with over half of all visitors indicating that food and drink is more important now than it was five years ago. The ‘Grow your Food Reputation’ programme is a perfect example of how Fáilte Ireland and industry work together to provide even greater quality, value and experiences to our food offerings.”
Padraig Cribben, VFI Chief Executive, said: “Tourists visit our pubs for their unique atmosphere and character, and over the past decade they increasingly have come for the quality of food.
“The ‘Grow your Food Reputation’ programme will bring that food offering to a new level.
“We are excited by the opportunities the programme will offer VFI members who are eager to enhance their food business.”
The ‘Grow your Food Reputation’ programme will run over 21 days from September to December 2018 at a range of locations nationwide.
Publicans (VFI members only) interested in attending can contact VFI at 01 492 3400.
Picture: Pat Moore.