A brand new online film starring actor Richard E Grant exploring Donegal and the Wild Atlantic Way has been unveiled.
It’s the third in a series of short films created by Tourism Ireland and Smooth Radio to highlight the island of Ireland to holidaymakers in Great Britain this year.
In the film, viewers see Richard E Grant travel along the Wild Atlantic Way, visiting places like Fanad Head Lighthouse and the Slieve League Cliffs.
Richard E Grant says that the Wild Atlantic Way is “a route where you can truly lose yourself in the best of ways” and he invites viewers to come and discover “Slieve League’s abundant untamed beauty”.
To view the film, view here: http://promo.musicradio.com/tourism-ireland/
Julie Wakley, Tourism Ireland’s Deputy Head of Great Britain, said: “Our promotion with Smooth Radio and Richard E Grant has been specifically designed to highlight holidays and short breaks in Donegal and Ireland. We’re excited to be working with Richard E Grant, as he’s a great fit with our important ‘culturally curious’ audience. We are encouraging prospective visitors to come to Ireland and experience the world’s longest defined coastal touring route.”
The campaign – which is being rolled out in two phases – is reaching about 5.5 million people across Britain. The series of films is being promoted on the Smooth Radio website and through on-air mentions. They are also being shared on Tourism Ireland’s website, Ireland.com, and via social media – targeting Tourism Ireland’s audience on Facebook(more than 436,000 fans in Britain alone) and Twitter (almost 69,000 followers). The promotion also includes a competition on the Smooth Radio website, with a chance for two lucky people to win a trip to the Wild Atlantic Way.
This campaign is just one element of Tourism Ireland’s extensive promotional programme aimed at boosting travel to the island of Ireland from Great Britain during 2016.
* Our picture shows Richard E Grant, during filming for Tourism Ireland at Fanad Head Lighthouse.