Lyons Tea research conducted by Amárach Research, has revealed that more than half of Ulster tea drinkers (56%) feel that someone knows them if they make them a cup of tea to their liking. Despite this, however almost one in four (24%) state they judge people on their tea-making skills.
The Lyons Tea research which delved into our fondness for the perfect cuppa, has also shown that more than 87% of people from Ulster drink tea each week, and the majority of tea drinkers from Ulster (41%) make at least three cups of tea each day in work alone. What’s more the ideal shade of tea was revealed using a pantone range of tea shades; from ‘perfect tan’ to ‘milky way’, to help tea lovers make the perfect cuppa. ‘Perfect tan ’is the best tea shade for almost one in four tea drinkers from Ulster (24%) without sugar or sweetener for the majority (61%) - because Ulster people are sweet enough!
80% of Ulster tea drinkers consider tea as a source of comfort, and 84% enjoy a cup of tea when trying to unwind. For almost three in four people from Ulster (76%), a cup of tea during the day perks them up. Marking the launch of the two new variants, Fresh Blend and Evening Blend, the research also revealed some interesting findings on Ulster people’s habits when in need of a pick-me-up and trying to unwind:
* One in four of Ulster people don’t relax because they find it hard to switch off and feel guilty when relaxing.
* One in five don’t admit to sitting in relaxing at the weekends, for fear their friends think they’re boring.
* 20% Ulster tea drinkers would turn their phone on silent when relaxing while 16% would not turn it off – screening calls.
* Almost three in ten Ulster tea drinkers want to see a call from their spouse or partner flash up on the screen when either unwinding or wanting to be perked up.
* Mums are the second most wanted when trying to relax but when trying to perk up best friends come in second place.
* 33% of Ulster tea drinkers dread calls from the bank and 20% dread hearing from their boss when relaxing.
Dr Eddie Murphy, Clinical Psychologist (of RTE’s Operation Transformation fame), commented on the research, “It’s interesting to see what impact tea can have on relationships. It’s about noticing the small little things, the little things that become big things that enliven relationships. Small courtesies, warm smiles and making a cup of tea the way someone likes it, shows recognition and awareness - that you care about them. When people make tea for someone they’re making an emotional connection which in turn increases fondness and trust, thus enabling the relationship to grow and develop.”