Budding young music producers from all over Donegal are gearing up to compete in Coca-Cola’s ‘Battle of the Beats’, a massive nationwide hunt to seek out Ireland’s next superstar producer. The contest kicked off on April 17 and invites wannabe Donegal producers to re-mix Mark Ronson’s London 2012 Olympic track ‘Anywhere in the World’. The winning remixer wins a mammoth €5,000 worth of recording equipment and the title of Beat Champion of Ireland.
The lucky ‘Beat Champion of Ireland’ will also appear on Coca-Cola’s Move to the Beat TV (Coke’s online web series) where they will be profiled and interviewed by TV presenter Daniella Moyles and radio DJ Brian Maher.
Music fans from Donegal will be able to log on to coca-colaremix.ie to vote for their local hero.
Battle of the Beats is part of ‘Move to the Beat’, a global campaign by Coca-Cola to celebrate the 2012 Olympics. Coca-Cola joined forces with GRAMMY award-winning music producer Mark Ronson to create an exclusive ‘Anywhere in the World’ featuring Mercury Music Prize 2011 nominee Katy B. ‘Anywhere in the World’ uses the sounds of music, sport, London and Coca-Cola to create the Coca-Cola global music song for London 2012. Five young Olympic Games hopefuls have provided the sounds of their respective sports to create the Move to the Beat song. “Move to the Beat is all about getting teens in Ireland excited about London 2012 by tapping into their passion for music and fusing it with sport,” said Mark Ronson.
Entrants can download all the stems from the Mark Ronson and Katy B track at coca-colaremix.ie to create their own remix of ‘Anywhere in the World’. The remixed track must not be over four minutes in length and will need to be submitted to coca-colaremix.ie by Friday next, May 4. The five remixes with the most votes on coca-colaremix.ie will be sent to Mark Ronson for his expert approval. The overall winner will be selected by a judging panel made up of producer Phil Misk and DJs Dave De Valera and Brian Maher.
Senior Brand Manager for Coca-Cola, Aoife Nagle said, “Coca-Cola is the longest continuous sponsor of the Olympic Games and we are so excited that Donegal teens can experience our London 2012 campaign ‘Move to the Beat’ first hand. Music is at the heart of ‘Move to the Beat’ and ‘Battle of the Beats,’ a competition that plans to unearth some of Donegal’s best production talent.”
Move to the Beat at www.facebook.com/coca-cola; Download the beat at coca-colaremix.ie and Upload your beat at coca-colaremix.ie