Donegal girl in running for top UK retail award

Michael McHugh

Reporter:

Michael McHugh

Clodagh Shortt from Quigleys Point, Donegal is in the running to win an award for Best Concept Shop in the UK and Ireland for her shoe and lingerie boutique Honey, based in Belfast.

Clodagh Shortt from Quigleys Point, Donegal is in the running to win an award for Best Concept Shop in the UK and Ireland for her shoe and lingerie boutique Honey, based in Belfast.

Honey is a lifestyle boutique, specialising in exquisite shows, designer lingerie and a wide variety of bags and accessories. Honey was established in 2003 by local entrepreneur Clodagh Shortt.

Clodagh commented on her short-listing: “To be considered as one of the best concept shops in the UK and Ireland is a great achievement for us and shows that all of our hard work is paying off. We look forward to representing Ireland as a top boutique shopping destination at the awards.”

The ‘Stars Underlines’ Best Shop Awards recognise and reward the achievements of the best independent, department stores and speciality shops in the UK and Ireland and is part of a wider international award competition running in Germany, USA and Italy. The awards highlight the value and innovation shown internationally by small/medium sized retailers and e-tailers.

Over 340 companies from the UK and Ireland entered the awards and out of the 62 finalists, Honey was the only shop from Northern Ireland to be shortlisted. Another five retail shops based in the Republic of Ireland have also been shortlisted in other categories including department store Brown Thomas in Dublin.

The awards are independently judged by a panel of 21 international brands and winners will be announced at a Gala Awards Ceremony on 10th November 2011 in London.

Stars: Underlines Best Shop Awards is part of an international award competition which includes Sterne der Wasche (Germany), Best of Intima (USA) and Stelle dell’Intimo (Italy) which aims to highlight the value and innovation of small/medium sized retailers and e-tailers.