A popular Italian travel magazine, called In Viaggio, has dedicated its entire August issue to the island of Ireland and there’s a special two page feature on Donegal.
The bumper, 126-page ‘Irlanda 2016’ edition will reach more than 39,000 Italian travellers – or potential holidaymakers for Ireland – this month.
Tourism Ireland in Milan, in conjunction with Fáilte Ireland, invited journalists and a photographer from the magazine to visit last June. The resulting August edition features stunning photography throughout and some great articles – including “Gourmet itineraries along the Wild Atlantic Way”, which mentions Donegal foodie spots – Bundoran and Ballyshannon, as well as scenic attractions such as the Slieve League Cliffs.
Niamh Kinsella, Tourism Ireland’s Manager in Italy, said: “We are really pleased with the excellent coverage in this month’s In Viaggio magazine. It’s a really good way of showcasing Donegal and the island of Ireland to a large audience of potential Italian visitors. Publicity is an important element of Tourism Ireland’s overall promotional programme, helping to raise awareness through the Italian media of the many things to see and do on a holiday on the island of Ireland.
“Italy is an important market for tourism to the island of Ireland and we have seen excellent growth in Italian visitor numbers so far again this year, with the most recent CSO figures for January to June showing a +12% increase. We will continue to roll out an extensive programme of promotions in Italy this autumn, to keep the momentum going and boost business in the shoulder and off-peak season.”
The article featuring Co Donegal in August issue of In Viaggio
The cover of this month’s ‘Irlanda 2016’ special issue of In Viaggio.