Four-time All-Star Donegal Gaelic footballer Karl Lacey was in Croke Park this week to launch Kellogg’s renewed sponsorship deal with the GAA Cúl Camps and reveal details of a pioneering new initiative ‘Kellogg’s Powering Play’.
‘Kellogg’s Powering Play’ is a fun game based nutritional workshop, developed in conjunction with the GAA, which will be piloted this summer at 14 Kellogg’s GAA Cúl Camps around the country. Delivered by trained GAA coaches and senior inter-county players, Powering Play is designed to teach children about powering their play through nutrition and eating well.
By communicating the workshop’s key messages through Gaelic football and hurling heroes, Kellogg’s and the GAA aim to empower children to make healthier decisions at mealtimes. Participating children will be armed with the nutritional knowledge that eating breakfast, a balanced and healthy diet and keeping hydrated will help them run faster, jump higher and essentially have more energy, and fun.
To celebrate the return of this year’s Cúl Camps, Kellogg’s is giving its breakfast fans the chance to win a GAA coaching clinic for their club with Donegal Gaelic footballer Karl Lacey or former Kilkenny hurler Henry Shefflin . To be in a chance to win, parents can log on to www.gaa.ie/kelloggsculcamps to book their child’s place and enter the special code found inside specially marked packs of Kellogg’s Corn Flakes or Kellogg’s Rice Krispies. Each child who attends a Kellogg’s GAA Cúl Camps in 2015 will receive free GAA gear, comprising of a jersey top, along with a new training top and back pack in county colours. Kellogg’s GAA Cúl Camps will take place nationwide throughout July and August.
Kellogg’s GAA Cúl Camps provide boys and girls between the ages of 6 and 13 with an action-packed and fun-filled week of activity during the summer holidays which revolves around maximising enjoyment and sustaining participant involvement in Gaelic Games. Last year 89,126 children participated in 1050 camps across the country throughout July and August. For more information and to register for a camp visit www.gaa.ie/kelloggsculcamps.
The launch of ‘Powering Play’ coincides with new research* conducted by Kellogg’s which reveals Irish children don’t know the difference between mealtime food heroes and treat time rascals. One in four children (26.2%) surveyed believe that less healthy food such as cheese burgers gives them energy and makes them better at sport, while one in ten (10%) children admitted that eating healthy food and being active is only important because “my Mam or teacher tell me to”.