All Ireland champion and sports broadcaster Martin McHugh has joined Coast FM in their bid for the South Donegal/Sligo/Leitrim radio licence.
Coast FM was set up by North West Radio, which had the licence between 1990 and 2004 on a shared arrangement with Midwest Radio.
The licence for the region, currently held by Ocean FM, is due to expire on September 30.
Ocean FM are also competing for the new licence and both companies have made submissions to the Broadcasting Authority of Ireland.
The 52-year-old Kilcar man told the Democrat today why he joined the Coast FM team.
“I became involved because, as far as I’m concerned, we don’t have a radio station for the area from Killybegs to Glencolmcille. “Most homes you go into are using digital radio, listening online. Whatever happened the last time the licences were awarded, we were left out and the area has been totally neglected.
“It’s a large catchment area, with a lot of elderly people living on their own, who very much depend on the radio.
“I feel that by joining the board, I can work on the inside to get coverage for our area.”
Mr McHugh stated that he’d spoken to management at Highland Radio, for whom he works part-time as a sports analyst, to confirm that there was no conflict of interest before joining the Coast FM board.
North West Radio station manager Tommy Marren said everyone there is “delighted” to have McHugh on board.
“For a man with his high profile to agree to become a director reflects the fact that their is a gap in radio service to south Donegal.
“In addition, Martin very much has his finger on the pulse, in both sports and business, and he will keep us on track in the board room.”