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Major US television exposure for Donegal events

Shane Wallace, left, and Paul McLoone, establishing a US television platform for Donegal events.

Shane Wallace, left, and Paul McLoone, establishing a US television platform for Donegal events.

The Mhz network in the United States have confirmed that the first of its three television programmes on Donegal will be aired on Saturday next 28th June at 5pm EDT (10pm Irish time). The programme will have features on the World Affairs Gala in Washington, NI breakfast event and Mhz CEO Fred Thomas gives an interview where he talks of his delight at having the Donegal programmes featured on his network. The programme will also include features on Sliabh Liag, Fanad Head, Inch Levels, Malin Head with additional pieces on the Grianan Festival, Donegal Marathon and the diaspora conferences recently held in Letterkenny Institute of Technology.

The programmes will be screened on Today’s Ireland which is part of Mhz’s national channel, Mhz Worldview which is available in 38 million American households across the USA.

“It took 40 years for Ireland to establish professional daily television programming in the United States. The steadily growing success of Today’s Ireland provides important lessons to EU nations and other countries who are seeking to harness the power of television to cost efficiently access the US TV market place. It provides a great platform for Donegal to connect with Government and business influencers, internationally minded Americans and the Irish diaspora across America,” said Mr. Tony Culley Foster from Mhz Networks.

“Today’s Ireland is the newest global content initiative of MHz Networks, an independent, non-commercial television broadcaster delivering international educational programming and providing diverse cultural perspectives for a globally minded audience. Today’s Ireland is anchored by RTE, TV3, TG4, Irish Film Board, NvTv, Belfast Community Television, NI Screen & Donegal TV and connects American viewers with contemporary Ireland through a blend of news, current affairs, politics, economy, business, education, tourism, culture, drama, sports and entertainment,” he added.

Shane Wallace who produced the three programmes said it was very encouraging to receive international recognition. “Mhz only air programmes of the highest quality so it is pleasing that they have accepted our programmes and indeed have been very complementary about the features on Donegal. When I filmed in the States many of the participants had already visited the county and are working as ambassadors for tourism in Donegal. The programmes will promote the county to a very wide audience throughout the USA”.

Paul McLoone, who assisted in the production of the tourism features said that from a tourism perspective it was great news for Donegal, “I was working in tourism for many years and was only too well aware of the difficulties of getting the proper platform to promote Donegal and always felt we were fighting an uphill battle with the national stakeholders. We were aware that if we made programmes of the highest calibre and quality that an opportunity would arise and we are delighted that Mhz are going to showcase Donegal to such a huge American audience”.

The second show will be screened on July 5th at 5pm EDT and will include highlights from Bill Clinton’s recent visit to Derry and will have interviews with two very successful Donegal people in the States, NYPD Chief Kevin Ward and Jazz singer Tara O’Grady. In addition there is a special report on the Donegal is Happy video which was featured on the Oprah Winfrey show.

Election Special

The Americans were fascinated by the local elections in Donegal and as a consequence there will be an election special from all of Donegal’s local constituencies and the European Constituency of Midlands North West. This show will also be aired on July 5th at 5.30pm

 
 
 

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