Donegal company brings first cycling Expo to Ireland

Dates have been confirmed for The Irish Cycling Show, to be held in the main hall of the Simmonscourt Pavilion at the RDS, Dublin on May 19 and 20.

Dates have been confirmed for The Irish Cycling Show, to be held in the main hall of the Simmonscourt Pavilion at the RDS, Dublin on May 19 and 20.

Donegal-based events and media company Mara Media are the promoters of the major new event, the first of its kind in Ireland, which is a product of the massive growth in cycling over the past number of years. A report by the Irish Bicycle Business Association (IBBA) shows that the Irish cycling economy is valued at €138.68 million following the introduction of the Cycle to Work Scheme in 2009.

“As an active member of Errigal Cycling Club and my work promoting shows in Ireland and the UK, I saw an opportunity to combine my passion for cycling with my business,” says Mara Media CEO, Hugh Bonner.

“With the huge upsurge in interest in cycling we recognised an opportunity to cater for the growing demand for cycling events. Our research indicates that there is a huge appetite for an Irish-themed cycling event from within the cycling industry and among the general public alike. There is a tremendous number of benefits arising from the sport including economic, health, environmental and tourism. So this show will give Irish firms an important promotional and sales outlet during this growth period heralded by the success of the Cycle to Work Scheme and the explosion in leisure cycling,” said Mr Bonner.

The Irish Cycling Show will feature exhibitors from every facet of cycling and related industry including cycle retailers and distributors and there will also be emphasis on general feature attractions to entertain the whole family. Plans in the pipeline include a test track around the venue, demonstrations, shows and seminars throughout the weekend. Further details on the shows attractions will be announced in the coming weeks.

“This is an event for every branch of cycling activity from road cycling, BMX, mountain biking, competition, urban street cycling and all points in between. As well as cycle sales companies we’ll have exhibitors involved in coaching, cycling holidays, nutrition, health and cycle sport administration. This is a show to be embraced by everyone involved in Irish cycling whether as a consumer, retailer or administrator. We view it as an opportunity to create a focus for all the cycling activity on the island,” he said.