LYIT host first DICE event

LYIT host first DICE event
Oscar winner Annie Atkins was among the guest speakers at first ever design and creative event called DICE, which was held in Letterkenny Institute of Technology recently.

Oscar winner Annie Atkins was among the guest speakers at first ever design and creative event called DICE, which was held in Letterkenny Institute of Technology recently.

DICE stands for design,innovation, creativity, enterprise and was a two day event where a range of guest speakers hosted talks and question & answer sessions for audience members made up of students, academics, design and media professionals.

A host of top professionals from a broad range of design and media companies and organisations offered a host of advice on the practicalities of being a professional in the creative fields.

Oscar winner Annie Atkins spoke on the last day of the event.

Annie specialises in graphic design for filmmaking. As well as creating contemporary artwork for movie posters, she also designs and makes any graphic pieces outlined by a period film script: like prison escape maps and telegrams to help create Wes Anderson’s fictional State of Zubrowka; or neon shopfront signs and fake passports for Stephen Spielberg’s new Cold War spy thriller.

Last year Annie designed the graphics for two Oscar-nominated films, the animated feature The Boxtrolls and The Grand Budapest Hotel – the latter went on to win the Academy Award for Best Production Design.

Originally from Snowdonia in Wales, she has been based in Dublin for the past eight years but told the audience this was her first trip to Donegal since she moved to Ireland.

She outlined her own background in visual communication and film making and described how she became a graphic designer in the film industry.

She then went on to show a range of her work from the Grand Budapest Hotel and the painstaking detail a graphic design has to work to in such a production.

Prior to her talk was Alex Connock, the Managing Director of fast-growing TV and digital content production company Shine North, producing programming for global channels such as BBC, Discovery and Nat Geo, as well as UK broadcasters, and brands such as Diageo, Poker Stars, Heinz and Jaguar. He was previously co-founder with Bob Geldof and chief executive of media group Ten Alps, which produced hundreds of TV series for UK, European and global markets as well as market-leading sector-specific digital video channel Teachers TV. He was six times shortlisted as Entrepreneur of the Year. He is also professor of Digital Innovation at Manchester Metropolitan University,

Other speakers at the DICE event were Christopher Murphy, Corrina Askin, Keith Finglas, Lisa Kelly, Margo Harkin and Toby Scott, as well as representatives from Interactive designers Big Motive, graphic designers Post and Dutch based designers The Stone Brothers.