Lydia Rogers has been appointed brand manager with Aurivo Co-operative Society, with responsibility for managing and marketing the co-operative’s full portfolio of corporate, consumer and agri brands.
A native of Strandhill, Co Sligo, Lydia joined Aurivo in August 2012 as marketing executive for consumer foods, with responsibility for developing the marketing plans for the Connacht Gold, Donegal Creameries and Organic for Us brands.
She led a number of major projects in the past year, including the renewed sponsorship of Donegal GAA by Donegal Creameries, the launch of Connacht Gold’s Low Fat Butter TV campaign and a digital marketing campaign for the co-op’s Organic for Us milk brand.
Before joining Aurivo, Lydia was area marketing manager for Thomas Crosbie Holdings’ Connacht newspapers. She also worked for Special Olympics Ireland with responsibility for marketing, communications and fundraising in the Connacht region.
She holds a first class honours degree in Business Studies from Sligo IT and a Masters in Marketing from Dublin City University. She has also completed the Marketing Institute of Ireland Graduateship.