Democrat’s multi-media strategy a winning formula

The Donegal Democrat’s multi-media strategy gives it the biggest market penetration in Donegal.

The Donegal Democrat’s multi-media strategy gives it the biggest market penetration in Donegal.

Last month the number of unique users to our website www.donegaldemocrat.ie was just under 40,000 (39,524). The number of page views in February alone was 164,280. And more than half of the people using our website are local!

The combined weekly circulation of our three titles - Donegal People’s Press, Donegal Democrat and Donegal on Sunday - is 19,356 which, for weekly sales totals, leaves us outselling our rivals, the Donegal News, by 4,126.

When combined with our weekly readership figures, this means more than 70,000 people are looking at your business when you advertise with the Donegal Democrat, Donegal People’s Press and Donegal on Sunday, not to mention those who are following us on Facebook or Twitter or have signed up for our daily e-newsletter or subscribed to our digital newspapers.

“The figures reflect phenomenal growth and are something that we are very proud of”, Michael Daly, Editor in Chief, said. “We are constantly developing new ways to bring you the stories that interest you most, no matter when or where, and in the format that suits you best. We’ve had a great response to our new multi-media strategy, which we’ve been rolling out over the last few months, especially the new mobile versions of our website. There’ll be more innovations over the coming months, to better serve our existing readers and those coming to us through new media”