Jenni bounces back with new e-venture

Donegal Town based entrepreneur Jenni Timony has opened a new e-commerce venture in Silicon Valley in the US in what has been described as a convenient underwear-by-subscription start-up called Frankley.com that delivers underwear to families across America.

Donegal Town based entrepreneur Jenni Timony has opened a new e-commerce venture in Silicon Valley in the US in what has been described as a convenient underwear-by-subscription start-up called Frankley.com that delivers underwear to families across America.

Frankley.com, is described as a product-as-a-service company that is at the spearhead of an emerging underwear-by-subscription trend that is beginning to boom in the US, according to web based Silicon Republic.com

Apparently the business has been in development for the past 18 months and Jenni has been travelling the world working with suppliers and identifying products. Jenni now spends a week every month in San Francisco.

Her first venture, Doolittles, began as a coffee shop and grew into a sandwich company supplying packaged sandwiches to Aldi and Topaz stores across Ireland and she featured in the Ernst & Young Entrepreneur of the Year Awards 2007. She has also worked as a mentor on Jerry Kennelly’s Endeavour programme.

However with the advent of the Celtic tiger hitting the floor, she became a casualty like many others and her company was forved to close.

Explaining her latest venture she said:

“The key to what Frankley.com is about is supply chain. “We’ve created a brand and a product around what allows families across America to order underwear. It’s a subscription service aimed at the 29-to-39-year-old working mom who is time poor and would benefit from this service.

“The customers simply go to the site, pick their items and what frequency of delivery they need – every two months, quarterly or half yearly – and the shipment will be delivered within three days of their order. The customers only pay as we ship so it’s flexible.”

Ms Timony launched her new company, in San Francisco this week which employs three people in the Bay area of San Francisco.