Free street parking in Letterkenny has been introduced in an effort to help attract bargain hunters to the town over the festive period.
It was introduced last Thursday just as the Christmas rush was at its height and will continue right through until the New Year.
The move will be welcomed by shoppers and local businesses, who had to deal with a down turn in trade following the bad weather.
Local Letterkenny Town Councillor, Gerry McMonagle, says it part of the local authority's commitment to the local business community.
"The free parking is going to last right through Christmas. It is all part and parcel of the Town Councils commitment to the people of the town but more importantly the business people to try and help them at every chance we can to help them catch up with what they have lost during the snow and ice," Cllr McMonagle stated.
"Its all about keeping the town going and getting people into the town. Obviously the local shops and retailers have done an awful lot of work in the lead up to Christmas and we have to make sure they maximise their potential and we as a Town Council have no problem with that," he added.
The Sinn Fein Councillor said the local business sector had rallied hard in the pre-Christmas run up and there was great value to be had for shoppers in Letterkenny and rivalled the prices across the border.
"There is great value in the town. I've been out shopping around the town over the last couple of days and the bargains I see, I 'd ask anyone to compare them against prices around Derry or Strabane because there is great bargains to be had locally," he added.
The outdoor staff of Letterkenny Town Council deserve much praise for the role they played in clearing roads and making the town accessible during the big chill, the Councillor stated.
"The outdoor staff of the Town Council have done a brilliant job in clearing the roads and the footpaths are also fairly accessible through the town centre," he added.