Wild Atlantic Way food drive begins in Donegal

Following on from its successful food champions’ initiative in 2012, Fáilte Ireland will open nominations for the 2013 programme on Tuesday 4th June and is calling for Donegal businesses to get involved.

Following on from its successful food champions’ initiative in 2012, Fáilte Ireland will open nominations for the 2013 programme on Tuesday 4th June and is calling for Donegal businesses to get involved.

Once again, the tourism authority is looking for emerging food champions, nominated by their peers, who have a resounding passion and belief in Irish food but this year the focus is on individuals located along the Wild Atlantic Way.

The overall aim is to encourage more people to stop, spend and stay longer along the new 2,500 km driving route (stretching from Donegal to West Cork) while at the same time further developing Ireland’s food tourism reputation. Speaking today, Helen McDaid Fáilte Ireland’s Food Tourism Manager said - “Last year’s programme was a great success with many of the champions going on to do great work for food tourism in their areas. The focus this year is on our new project the Wild Atlantic Way and how we can further develop the visitor experience by promoting our local and regional food experiences.

“From a tourism perspective how our overseas visitors view and experience Irish food while on holiday here is important, not only for tourism, but for the economy.”

As part of the programme for 2013, the selected champions will travel to Norway to see first-hand the linkage between a driving route and food tourism. Norway already has a network of established driving routes and work is well underway to develop a Taste of Norway route – this trip will provide great insight and learning opportunities for our industry here in Ireland.

Nominations will open Tuesday 4 June, 2013 and must be received on or before 12 noon on Friday 14 June, 2013. No nominations will be accepted outside these dates. Nominees must be available to travel between Sunday 8 and Saturday 14 September, 2013. A €750 contribution is required towards the programme, with other costs being subsidised by Fáilte Ireland.

For more information log on to www.failteireland.ie