Donegal firm get on their bike to promote cycling show

Recognising a growth in popularity for the sport of cycling last year, Mullaghduff native Hugh Bonner quickly realised a gap in the market for a cycling show existed.

Recognising a growth in popularity for the sport of cycling last year, Mullaghduff native Hugh Bonner quickly realised a gap in the market for a cycling show existed.

An event promoter by day with his company Mara Media, and a leisure cyclist with Errigal Cycling Club by evening, Hugh says he “came across a great business opportunity that he wanted to capitalise on” and he did just that!

So following six months of market research, making strategic connections in the cycling industry in Ireland and the UK and doing the figures, he launched the Irish Cycling Show.

Ireland’s first consumer cycling show takes place in the RDS, Simmonscourt, Dublin on the 19th and 20th May, and it has in fact a very strong Donegal connection.

Hugh was adamant that he wanted to employ the expertise of local people who could help make this event a success. Already employing five local people in his company Mara Media, the team consists of Hugh Bonner (MD); Grace McDermott (Cycling Show Sales Manager); Geraldine Boyle (Finance); Declan McGrath (Cycling Show) and Ger Rodgers (Cycling Show). Another strong Donegal voice in the Irish Cycling Show is that of competitive cyclist and Letterkenny native, Philip Deignan who has endorsed the show. Philip congratulated Hugh Bonner on establishing Ireland’s first cycling show saying, “it’s a very exciting time for cycling.”

Meanwhile, Stephen Roche who is celebrating the 25th anniversary of his extraordinary 1987 racing season when he won the Giro d’Italia, the Tour de France and the World Road Race Championships will open the show on Saturday and will be in attendance during the weekend on the dedicated stand which will feature various memorabilia from his fabled career.

Tickets are now on sale for the Irish Cycling Show from ticketmaster.ie, ticketmaster outlets nationwide or you can buy your tickets at the door. Visit www.irishcyclingshow.com or find Irish Cycling Show on Facebook and twitter.