RTE television personality, Derek Davis was in Rathmullan at the weekend where MalinWaters was officially launched by the newly elected Mayor of Donegal, Cllr. Noel McBride.
This exciting new brand is the consumer brand of the Sail West Project – a €7.4M Marine Tourism initiative, linking the coastlines of Donegal, Sligo, Northern Ireland and West of Scotland.
To celebrate the brand launch, Derek Davis took the plunge on board a boat in Rathmullan to test the fantastic MalinWaters area himself. In welcoming the new Malin Waters Brand, he referred to the strong maritime history between Ireland and Scotland and was sure that the new brand would be a huge success.
He said the North West in particular had a wealth of maritime attractions and alongside that there are excellent accommodation and restaurants that make the region particularly attractive to marine tourists.
A new consumer website www.malinwaters.com will follow the launch this summer; the site will provide key information on the MalinWaters product, including sailing, surfing, diving, kayaking and angling among other marine leisure activities.
The brand name itself was inspired by the name given to the sea area covering the majority of the Sail West project area. The sea area of Malin is officially recognised and referenced by the Met office and therefore is a term widely recognised by marine leisure enthusiasts.
Donegal County Manager Seamus Neely said the MalinWaters marketing initiative will be a great boost to all working and involved in the tourism industry. “It will provide comprehensive information on the quality marine leisure product we have on offer and through working with our partners in Northern Ireland and Scotland, enable us to package and promote this fantastic product,” he said.
“Most importantly upon completion it will create sustainable employment opportunities and significantly increase the number of tourists coming into the area.”
Mayor McBride said he was delighted to be part of launch. “Personally for me County Donegal has everything that a tourist could want; stunning scenery, an endless coastline with an abundance of blue flag beaches, excellent bars, restaurants, shops, and welcoming people. I wish all involved in the brand every success and look forward to hear about MalinWaters in the future.”